So... this may seem like a strange question, but who makes book trailers?
I know there are fans that make their own home made versions and post them on youtube, but who makes the ones they advertise on Amazon or Barnes and Noble.com? Is it someone who actually works with the author? Is it someone the publishing company hires? Do they just pick the coolest one from youtube and plaster it up there for free advertising?
I ask because I just watched one for a YA Fantasy novel that I have here on my shelf and the trailer was completely misleading. It made the book seem interesting, when in my opinion it was long and dull.
Its like the age old question of "Where did all my socks end up?"